According to Variety, the petition claims UMG “engaged in conduct designed to artificially inflate the popularity of ‘Not Like Us’… including by licensing the song at drastically reduced rates to Spotify and using ‘bots’ to generate the false impression that the song was more popular than it was in reality.”
In response to the allegations, a spokesperson for UMG told Billboard, “The suggestion that UMG would do anything to undermine any of its artists is offensive and untrue. We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear.
Then, Drake filed a second action, accusing UMG of defamation for releasing a song “falsely accusing him of being a sex offender,” Billboard reports, seemingly in response to Kendrick’s “Tryna strike a chord and it’s probably A minor” double entendre.
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