The Kardashian-Jenner crew seems to be embracing the motto “all press is good press” with their latest brand collab.
Crumbl Cookies just dropped six limited-edition flavors inspired by Kris, Kourtney, Khloé, Kim, Kylie, and Kendall. But one cookie is stealing the spotlight — and casting a biiiig shadow over the rest of the lineup. Kourtney’s flourless chocolate cake has gone wildly viral, with reviews comparing it to everything from “dirt” to “a hockey puck” and even “a hospital.”
There’s a simple reason her Crumbl dessert is getting a different reaction than her sisters’ flavors: it’s the only one missing two of the brand’s key ingredients — flour and sugar.
Kourtney Kardashian Barker is famously health-conscious — so much so that she’s sparked controversy within her own family (and the internet) for keeping her household free of gluten, refined sugar, and dairy. So a cookie collab might seem off-brand for the Poosh founder. But in true Kourtney fashion, she found a loophole: she created Crumbl’s first refined sugar-free and gluten-free (albeit cross-contaminated) cookie.
TikToker Shawn Walton went viral when his brutal — and hilarious — review of the dessert got over 1.7 million likes and 24 million views. Crumbl says the cake is “flourless and refined sugar-free.” Shawn took the restrictions on the cake a step further, telling his viewers it was “vegan-free” and “seafood-free.”
“Let’s give it a shot,” he continued. After a single bite, he made a disturbed face and spit the cake out, calling the texture “so weird.” He took a sip of water, then said to the camera: “What the hell-y, Kourtney?… There is no way in H-E-L-L you eat this cake.”
But is the cake really that bad?? The internet is, as per usual, polarized. Compilations of funny negative reviews have popped up on TikTok, and even videos of children trying the cake and looking upset have gone viral. But what’s most entertaining about these reviews is the comment sections:
Fellow reality TV icon and entrepreneur, Bethenny Frankel, came to the collab’s defense, giving her own review as someone who “used to have a wheat, egg, and dairy-free cooking company like 25 years ago.”
Before trying it herself, Bethenny predicted: “There is no way Kourtney Kardashian’s Crumbl dessert is as bad as you guys are saying it is… You guys are so dramatic I cannot believe it’s as bad as you guys are saying it is.”
After taking a bite, she shook her head, saying: “It’s not as bad as people say. I knew it wasn’t gonna be… I like healthy desserts like this… It tastes like dark chocolate. I like it. Sorry.”
A gluten-free TikTok creator, Niamh Kavanagh, had a reaction similar to Bethenny’s. After giving the cake a taste, she said: “That shit is good. I don’t know if maybe my taste buds are accustomed to gluten-free things, but I really like it.”
She continued, saying: “I just think it’s because everyone is trying it after eating all the other sugary cookies that taste really good, so by the time they get to Kourtney’s, they’re like… blagh.” Honestly, that logic tracks.
Niamh’s review highlights what many others have echoed: Kourtney’s cookie is a very different kind of product compared to the other Kardashian flavors. When stacked against Kylie’s Pink Confetti Sugar Cookie or Kendall’s Cookie Dough Cupcake Cookie, a flourless dark chocolate cake is going to feel way less sweet, much denser, and honestly, not like a cookie (or a cake) at all.
Despite the name, a flourless chocolate cake isn’t exactly cake in the traditional sense. Just take a look at its rich, fudge-like texture:
The ingredients and technique behind a flourless chocolate cake are remarkably different from what goes into a Crumbl cookie or other gluten-filled cakes, which explains why this one’s throwing people off.
While we can only guess at the recipe for Crumbl’s version, Tasty has its own refined sugar-free flourless chocolate torte recipe that even Kourtney would approve — and its texture looks pretty dang close to Crumbl’s.
Traditional cakes use flour (gluten, specifically) to provide structure and fluff. But in a flourless version, that lift is gone. Flourless chocolate desserts, like this version, rely on eggs to add structure, moisture, and levity. The result is a dense, rich, almost fudge-like texture.
That’s why the title flourless chocolate cake can be a little misleading — and why we call ours a “torte” and not a “cake.” If you’re expecting something soft, chewy, or cakey, you’d probably be blindsided by its intense density and lack of fluff.
A less-processed flourless chocolate torte is not a bad dessert — in fact, when done well, it’s luxurious and decadent. But it’s a totally different category from cake, and calling Kourtney’s dessert as such sets it up for a reaction that’s less “Oh, yes” and more “What the H-E-L-L.”
The window to try Kourtney’s Crumbl dessert has officially closed; the limited-time collab ran from April 7 to April 12, 2025. But if you simply HAVE to know for yourself what the refined sugar- and gluten-free dessert actually tastes like, there’s another way to try the thing: make it yourself!
To bake a flourless chocolate cake in your own kitchen in step-by-step mode (or with help from a video), download the free Tasty app and search for “paleo flourless chocolate torte” — no subscription required.
