The most frustrating part about seeing your culture get co-opted for the trend of the week is knowing that it’s on a time limit. With how fast micro-trends run in and out of the social sphere, it’s now a matter of minutes before something goes out of fashion. In a year or two, people will look back and laugh about how everyone and their mother were wearing a neck scarf in 2025, and how they wouldn’t be caught dead in one now. Meanwhile, my family and I will still be wearing dupattas on Eid, because that’s what we do every year. But God forbid I wear one in public, lest someone think I’m following a dead trend. The very idea.
